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Weak Multiplier Canvas

Practicum for Chapter 11, "Your First 90 Days: A Personal Plan." Version: 2026-06-22. Time: 15 to 20 minutes. This is an extra filter for choosing a task, not the foundation of the plan or a law. Build your 90-day plan around one task in the Personal 90-day plan. Use this canvas when you are not sure which task to choose.

Faster option: The interactive browser version multiplies your scores and shows where you have a zero. You do not need to install anything, and your data stays on your device.

Your market value works more like a product than a sum. If one of the four multipliers is close to zero, the total is also close to zero. If you do not know which task to start with, choose one that raises the weakest multiplier.

market x leverage x transferability x expertise

Score each multiplier from 0 to 3

Multiplier What it means Score (0 to 3) Why this score
Market Whether people want what you do and how strong the demand is
Leverage Whether software, an audience, or agents multiply one hour of your work, or whether one hour still buys one hour of result
Transferability Whether the value can keep working without your constant presence, as an asset, reputation, product, or code
Expertise How strong you are in your field, even if the field is narrow

Product (multiply the four scores): ____. If any score is 0, the product is 0. You can immediately see what is holding the whole system back.

Find the weakest multiplier

____________________

For many specialists, leverage and transferability are the first weak points. Both connect to the book's main question: How do you stop selling only your time as output and start building something that owns the outcome and works without your constant presence?

Find the old rule behind it

  • If Market is weak: Your old rule may be "My profession explains my value for me."
  • If Leverage is weak: Your old rule may be "My work equals my hours."
  • If Transferability is weak: Your old rule may be "The value exists only while I am personally at the desk."
  • If Expertise is weak: Your old rule may be "It is enough to answer quickly and know many facts."

My old rule: ____________________________________________________________________________

New rule for my 90-day plan: ______________________________________________________________

One move for 90 days

What is the one thing you will do to raise the weakest multiplier?

____________________________________________________________________________

Move the chosen task into the Personal 90-day plan: old rule -> new rule -> capability -> verifiable change.

Tip: The verifiable change in days 31 to 60 is already a move toward transferability. You are building something that works and creates a result without your constant involvement.

Where the Leverage multiplier comes from

The idea comes from investor and entrepreneur Naval Ravikant's 2018 thread, "How to Get Rich (without getting lucky)," and Eric Jorgenson's 2020 book The Almanack of Naval Ravikant, available at navalmanack.com. Naval describes three forms of leverage:

  • Labor: Hiring and delegating to other people.
  • Capital: Money that can keep working.
  • Permissionless leverage: Code and media. They can be copied at almost no cost, and you do not need someone's approval to use them, unlike labor and capital.

In this canvas, transferability is a practical test for the third form of leverage. It asks whether an asset can keep working and be copied without your constant involvement. Naval also names two pillars that do not appear as separate multipliers here but still matter:

  • Specific knowledge: Knowledge that grew from your path and curiosity, rather than a textbook. It is hard to copy or replace with an identical hire.
  • Judgment: When leverage such as AI is cheap and widely available, the amount of labor matters less than the quality of the decisions about what to do with it.

This is not a formula for wealth or a guarantee of results. It is one investor's view, not a research finding. This canvas borrows the structure without borrowing anyone else's numbers or promises.

Source: Naval Ravikant, "How to Get Rich (without getting lucky)" (Twitter/X, 2018); organized in Eric Jorgenson, The Almanack of Naval Ravikant (2020, navalmanack.com).

More detail: research/concepts/naval-ravikant-leverage.md.

For a deeper test of transferability, see the Transferability Canvas in the book's appendix.

Back: Chapter 11 Practicum. Version: 2026-06-22. See the public repository CHANGELOG for updates.

Weak Multiplier Canvas