Worked examples

See what the Practicum workbooks and worksheets look like after a real person fills them in. Version: 2026-07-09.

A blank worksheet is honest but silent. It does not show how much detail a useful answer needs. This section has three end-to-end examples written for composite personas, plus one review of a public company.

Examples, not answers to copy

The personas are composites, and their numbers are illustrative. The examples show the depth and honesty of a useful answer. They do not give you the "right answer." Yours will be different.

• Marina, a marketer works through all 10 steps of the Volume 1 Workbook, from her value lever to a 90-day plan.
• Sergey, a support manager takes his function through the Volume 2 Workbook: maturity, the first agent, a contract, and gates.
• Olga, the owner of a small online store follows the small-business route: an agent-based staff map, the function with the fastest cash impact, and visibility to a customer agent.
• Marina and her family: a first trust protocol covers two costly Volume 3 situations: an urgent call from a relative and a client's request to change payment details.
• IKEA through the Change Compass applies the four arrows and seven gates to a public case.
• Klarna: the win and the skipped gate is a public case that shows where the agent paid off and which gate the company skipped.