Practicum for Volume 2, Chapter 6, "When the customer is not a person"

The principle is in the book. The working checks, lists, and fast-changing details live here.

The customer is increasingly an agent rather than a person. It searches, compares, chooses, and pays for the user. That changes three parts of the market: how customers find you, how they decide to trust you, and how they pay you. A business that understands this can reach the new demand. A business that does not becomes invisible to the new buyer.

What to do

1. Check whether an agent can see your product with the "Can an agent see me?" checklist: findability · assessability · actionability.
2. Build visibility in AI search with the visibility worksheet: an answer map, metrics, 14 days, and sources that matter in your market.
3. Review the live pages on agentic browsers and agent commerce protocols.

Who this is for

• Marketer / founder: check whether agents can find and understand you. This is Agent Experience.
• Manager: decide who is responsible for a transaction performed by an agent, including payment, identity, and liability. That belongs to the governance territory in Chapter 2 and is not repeated here.

Related materials

• Follow the full route in the Volume 2 workbook.

Version: 2026-07. Review these materials whenever agentic browsers or protocols change.